GM confronts Tesla and plans to launch a $30K SUV in the mass-market EV sector.

Automaker GM has revealed a mass-market electric car that will only cost $30,000, taking aim at Elon Musk-run Tesla. The 2024 Chevrolet Equinox EV will go on market the next year and have an estimated 480 km of range.

According to Mary Barra, chair and CEO of General Motors, "we are at a tipping point when EVs will be the mainstream choice for the next generation of customers and Equinox EV will lead this push for us.

In a statement released late on Thursday, Barra stated, "With the flexibility of GM's Ultium Platform, we are bringing to market vehicles at nearly every price point and for every purpose."

The Equinox EV, which is slated to be the most cheap EV in its class, plugs Chevrolet into the crucial compact SUV category with a starting price of roughly $30,000. It completes a lineup of electric vehicles that includes full-size pickups (Silverado EV), medium SUVs (Blazer EV), and compact SUVs (Bolt EV and Bolt EUV).

Scott Bell, vice president of Chevrolet, declared that his company is now well-positioned to provide a variety of EVs. We have incorporated our wisdom and experience into our new EVs since we are the company that knows truck and SUV customers the best.

With tools like available navigation and route planning through the MyChevy app, which helps locate and design routes to charging stations, Chevrolet says it is committed to making the EV transition smooth.

The Equinox EV, according to Bell, "has the range to take you where you want to go, the room for your passengers and gear, and the technology to do it all comfortably and safely."

The 2024 Chevrolet Equinox EV will go on sale in the fall of 2023, with a special 2RS model as the first offering.