Apple plans to explore new ad placements in the App Store...

Apple plans to explore new ad placements in the App Store.

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San Francisco, July 30 (IANS) Tech giant Apple plans to shortly test two new ad positions on the App Store to provide developers additional opportunity to have their products found by customers.

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Both a spot on the App Store Today page and one in the "You Might Also Like" section of an app's product page are among the new ad spaces.

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To distinguish between editorial and organic suggestions, both placements will be labelled as advertising, according to AppleInsider.

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According to the IT giant, "Apple Search Ads gives chances for developers of all sizes to build their business."

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These new ad placements "are built upon the same basis as our existing advertising services, like our other advertising products,

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and will only feature information from applications' authorised App Store product pages and will conform to the same stringent privacy rules," it noted.

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The article stated that it is unclear exactly when the new ad places would launch, but Apple stated that it will shortly start testing the slots.

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When customers looked for new apps, the only two accessible ad slots on the App Store showed simultaneously.

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The new ad spaces, according to the internet behemoth, will keep the company's emphasis on privacy and openness.

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Apple, for instance, refrains from hyper-targeting specific consumers or niche user groups.

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Additionally, it doesn't display personalised advertising to individuals under the age of 18, and it never serves ads using sensitive data, such as political or religious preferences.

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More than that, the report added that in May Apple informed marketers that 78% of App Store search activity originated from devices with first-party data gathering off.

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Apple emphasised that its advertising technology that protects privacy was still just as effective for enterprises.

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